Thursday, 29 November 2018

Kings Cross, billboard

This Coca-Cola Billboard is located at the intersection of William Street and Darlinghurst Road at Kings Cross, in the inner city suburb of Potts Point. The original neon logo billboard was erected in 1974, with the additional flex-faced billboard on the left added in 1990. This iconic landmark was first attached to the Kingsgate Hotel, later renamed the Millennium Hotel before being converted to Zenith Residences apartments. At 41 metres in length and 13 metres in height, it is the biggest in the southern hemisphere. The neon sign was upgraded in 2016 and in 2018 the brand logo on the flex-faced sign was flipped upside down, to celebrate 80 years Down Under, in Australia.

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