"Taronga Wild! Rhinos" is an art event that features a huge herd of wildly colourful rhino sculptures installed around Sydney in February. This mass public art exhibition helps raise awareness and valuable funds for Taronga Zoo’s Black Rhino breeding program and conservation projects. This rhino is located in Martin Place outside the studios of Channel 7, one of the sponsors. "Sunrise: Wake up with friends" was created by the crew of the breakfast show Sunrise and signed by the presenters.