Thursday, 10 April 2014

Darling Harbour, Cockle Bay Wharf

The buildings at Darling Harbour feature a new 'inflatable' brand identity with promotional signs in the style of inflated balloons. The Cockle Bay Wharf building, on the eastern side of Cockle Bay, has restaurants, cafes, bars, a nightclub and a function centre, is featuring this giant "EAT" sign above one of the main entrances. Other promo signs in the area are "SHOP" and "AHOY".

15 comments:

  1. Wonderful, I love that building! Cute Pic

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  2. Creative balloon art. I have never seen a balloon shaped into a sign. I wonder how well it stands up to inclement weather?

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    1. I don't think they are balloons at all. I suspect they are plastic castings shaped like balloons. They do look authentic but.

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  3. Ha! I bet you can see that from a distance. ;)

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  4. That is a wonderful sign! I do love that red.

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  5. Fantastic shot Jim, and at a great angle too!

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  6. Great sign. It looks like a command to bulk up on high calorie food.

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  7. You win the prize for most original sign, as I've never seen anything like these other than here on your blog!

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