Tuesday, 18 November 2014

Hyde Park Obelisk, advertisement

The Hyde Park Obelisk is located on the western edge of Hyde Park at the junction of Elizabeth Street and Bathurst Street. Last week, the obelisk was clad in an 18 metre condom as part of an advertising campaign for HIV/AIDS prevention. The controversial promotion sparked some debate among locals and had Christian activists slamming it as inappropriate in public. The message reads "Test More + Treat Early + Stay Safe = Ending HIV".


  1. I don't know about religiously offensive, but I certainly do think it is ugly in a gorgeous public park.

  2. Jim, what a funny photo to share with us this Monday morning. I can appreciate the possibility of an ad for HIV/AIDS, but I seriously doubt if that message got across as it was too bizarre to be taken seriously. But, hey, better than some of the protests we have been seeing here in the states.

  3. I guess it's good for awareness. Why not do it for a short amount of time.

    Mersad Donko Photography

  4. Great photo ! Not the least impressed with the structure ~ can see why there would be much controversy!

    Happy Week to you,
    artmusedog and carol

  5. I've got nothing for this. I will say that I don't find it appropriate for a public display. There are probably a lot of parents of young children having to answer some very uncomfortable questions.

  6. i can see why it's controversial. btw are these artworks that you feature permanent?

    1. This promotion only lasted a week. The sculptures by the sea were on display for just over two weeks.

  7. Jim you do a much better job at research than me, and the photo is much better. I like it.


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