Thursday 20 March 2014

Darling Harbour, Harbourside

Darling Harbour has launched a new 'inflatable' brand identity with promotional signs in the style of inflated balloons. Hourbourside, a dining, leisure and shopping centre on the western side of Cockle Bay, features this giant "SHOP" sign above the main entrance.

13 comments:

  1. Well, that's a pretty straightforward sign!

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  2. I love the bubbly letters, but the entrance itself if very inviting.

    Mersad
    Mersad Donko Photography

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  3. The entrance is nice even without the "shop" letters!

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  4. Ahh I remember Darling Harbour with fond memories.
    Thanks for taking me back once more.
    Waving from a springy Bonnie Scotland...but missing Oz just a little ;D

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  5. Amazing structure.

    Jocelyn @ http://justalittlesouthernhospitality.blogspot.com/

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  6. I'm going to the Promenade Eatery.

    frankly my dear

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  7. Un lieu qui doit rassembler beaucoup de monde...
    Gros bisous

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  8. Unique colourful way of getting your message out.

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  9. I would visit this awesome place. Wonderful photo, pretty lights with those clear blue!

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  10. That's different! Very cool and eye-catching signage!

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